Since 1984 the Alex family has been handcrafting hats near Florence in Tuscany. Today Tiziana and Patrizia represent the third generation keeping the family tradition alive and handing down the talent through the years.

The collection is inspired by a vintage flavor which blends with the present to create a mix of craftsmanship and Made in Italy care. Each hat is made by hand, using noble raw materials and honoring the ancient Florentine artisanship with an eye to contemporary trends.

Alex hats stand out for their uniqueness and no two hats will ever be the same. Today the two sisters continue to create unique pieces as their grandfather thought them, entirely by hand and with love.

Hats off to their craft skills!

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