Privacy Policy

The privacy policy as outlined below explains how the  website collects, uses and distributes information about you when using our website or other online products, services and any other forms of engagement. We take our customers privacy seriously and will only collect and use your personal information as outlined in the policy.

The Website is owned and operated by Italian Affair FZE, a company incorporated under the laws of the United Arab Emirates, with license number 10442/2017. By visiting the Website, you are consenting to the practices described in this Privacy and Cookie Policy and our Website Terms and Conditions.


The Website Policies and Terms & Conditions may be changed or updated occasionally to meet the requirements and standards. Therefore the Customers’ are encouraged to frequently visit these sections in order to be updated about the changes on the website. Modifications will be effective on the day they are posted.


When you access our site, create an account, interact with our services (such as signing up to receive communication), or purchase something from our store, we collect the personal information you provide. The information we collect includes, but is not limited to; your name, email, phone number, billing and shipping information, shopping preferences, demographic information and any other personal information you disclose to us directly. Collection of your personal information can also occur during conversations with our team, when you complete purchases over the phone, email or electronically. Interaction with our promotional material, competitions or special events may also lead to collection of personal information. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. We also collect additional information about your time on the site, including the pages you visited, the time spent on those pages, items and information searched on the site, access times and dates, and other relevant information. Electronic Direct Marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

All credit/debit cards details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.

Why we collect your information: Personal information is essential to provide and deliver the products you purchased, processing transactions and sending you related information including confirmations and invoices. This information is also essential to provide technical support, updates, security alerts, general support and customer service. Specific information also helps us to improve and personalise our offering and services, enabling easy identification as well as convenient and personalised communication. We analyse and evaluate this information, to enhance and better serve our customers, and customer experience.


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?: If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime.

To update your personal information, please visit your account settings. If you have any difficulty, or cannot update your information, you can contact us at You can also unsubscribe from our electronic direct marketing at any time. If you have difficulty, or cannot unsubscribe, you can contact us at


We may disclose your personal information to our affiliates and subsidiaries in accordance with applicable law, regulation or legal process. Or alternatively, if you violate our terms of service. If negotiations of any merger, sale of company assets, financial acquisition of part, or all, of the business occur, personal information collected will be among the transferred assets.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Social Sharing: Integrated tools such as the social login function, any social media interaction and/or engagement will be collected and secured via our database, however we take no responsibility for the databases or privacy policies of the individual social media platforms.

Advertisements: Some of the advertisements you see on the Site are selected and delivered by third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about you and your online activities, either on the Site or on other websites, through cookies, web beacons, and other technologies in an effort to understand your interests and deliver to you advertisements that are tailored to your interests. Please remember that we do not have access to, or control over, the information these third parties may collect. The information practices of these third parties are not covered by this privacy policy.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards. We take all necessary internal procedures to ensure your information is secure, as we value our customers security and privacy.


Our Website uses first party cookies (very small files that are sent by us to your computer or other access device) and other similar technologies which we can access when you visit our Website in the future. We may also use third party cookies.

There are five types of cookies:

Website functionality cookies
These cookies enable you to browse the Website and use our features such as shopping baskets

Website analytics cookies
We use these cookies to measure and analyse how our customers use the Website. This allows us to continuously improve our Website and your shopping experience.

Customer preference cookies
When browsing or shopping online, the Website will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.

Targeting cookies or advertising cookies
These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

Third-party service provider cookies
We may work with third party companies whom we authorize to place third-party cookies, web beacons, or similar technologies for storing information on the Website. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and in addition may help us and you to avoid fraud.

By using our Website you agree that we and they can place these types of cookies on your device and access them whenever you visit the Website.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our Website.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information please contact us at

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